In this podcast, the author of Nudge, Professor Cass Sunstein, presents a guide for anyone who wishes to fuel – or block – transformative social change.
Sometimes all it takes to change society is for one person to decide they will no longer remain silent. A child announces that the emperor has no clothes. A woman tweets, #MeToo. Suddenly, a taboo collapses for the better – or for the worse. Once white nationalism was kept out of the mainstream media and politics; now it is in the White House. Social movements can begin when rage is released – or quietly, with millions of people nudged into making different decisions until, without noticing, we live with a new status quo.
Bringing together behavioural economics, psychology, politics and law, Cass Sunstein and LBC Presenter Matthew Stadlen explore Cass’s career new science of social movements. What can we as individuals do to harness the power of social movements to make change happen? What kinds of interventions make a difference, and what kind lead to bans and mandates? How can we overcome social division, cause transformative cascades, and employ political parties as a force for good?