Never make a New Year’s Resolution again after this masterclass from the world’s most renowned expert in forming new habits –Stanford behavioural scientist, BJ Fogg.
There are entire worlds of advice on how to lose weight, how to sleep better, how to perform better on the job, how to have better sex, and every other aspect of human behaviour you might wish to change in the New Year. But we all know from bitter experience that none of these new habits last beyond February.
In 2020, How To Academy will help you finally keep the promises you have made to yourself. BJ Fogg is the legendary Stanford researcher whose class inspired the founder of Instagram and whose ideas are cited by almost every guru of habit formation and behavioural change – from Tim Ferris to Robert Sutton. He joins us to introduce a simple method empirically proven to create results for all behavioural issues – from weight loss and better sleep to quitting smoking and exercising more.
In this masterclass, you’ll learn why “willpower” is the wrong approach to habit change, why goal-setting doesn’t work and flexibility is crucial. You’ll discover why change feels hard, and learn a new method that makes it feel easy – no matter how stressed and time-poor you are. There are no tricks to BJ’s method – only evidence-based science, brought out of the academic community for the first time.
Whether you’re an executive who wants their employees to be more productive and successful, someone who has given up on changing their own unwanted bad habits, a physician who wants to improve the diet and lifestyle of your patients, or someone in a relationship who wants to improve your connection and intimacy with your partner, the Tiny Habits Method will work for you.
Praise for BJ Fogg:
“Deeply researched and highly practical, this book will be a valuable resource to anyone interested in changing their behaviour (that is, all of us).” – Gretchen Rubin, New York Times bestselling author of The Happiness Project
“BJ Fogg’s ideas on self-change are uniquely relevant, approachable, and powerful. I can’t recommend this book highly enough.” – Ramit Sethi, New York Times bestselling author of I Will Teach You To Be Rich
“BJ Fogg’s work is transformative….We use Tiny Habits at Amen Clinics with our patients, online students, and readers. It is simple, easy-to-implement, and it works.”— Daniel G. Amen, MD, New York Times bestselling author of Change Your Brain, Change Your Life
“[Tiny Habits] demystifies the little behaviors that add up to what is, in essence, our identity. Understanding these micro behaviors [is] critical if you want achieve big outcomes like losing weight or building a company.” – Tony Fadell, inventor of the iPod and Co-inventor of the iPhone