We often think we are rational, that we know how to make decisions, that we are in control. But are we? In this talk by Dan Ariely, a leading Professor of Psychology and Behavioural Economics, whose talks on TED have been watched over 4.8million times, we will discover some of the ways we are out of control and influenced by forces we don’t always fully understand.


This talk by Dan Ariely is followed by an interview with Matthew Taylor.





For further examples of Professor Ariely’s work , do visit his Kickstarter page detailing the film about truth and dishonesty which Professor Ariely is hoping to make.




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New Scientist