All of us have to do it – “say a few words” – at one time or another. Most of us are terrified by the thought of it. But don’t panic. This three-hour workshop will enable you to make fear of your audience a thing of the past. Does the prospect of addressing a roomful of people leave you weak with terror? Does your mouth dry up and your stomach turn over at the invitation to speak? Can you imagine a future in which you can stand up and speak to a crowd without feeling like a fool? Make your fear a thing of the past. This practical and interactive session is for people who want to appear confident and in control even when they are feeling the exact opposite. By exploring concepts of effective communication we will work on your presence and your content to ensure that you have command of your impact and come across as engaging, memorable, authoritative – and relaxed. Testimonials: “Bravo, bravo… How to Academy’s ‘be confident speaking in public’ was brilliant. Three hours packed with ideas and effective teaching skills. A superb teacher and a must for anyone nervous about speaking in public.”- Robin. “Edie is a brilliant trainer; enthusiastic, engaging and delivered great practical advice. 3 hours very well spent. The ‘How To Academy’ is a fantastic organization and I look forward to attend many more courses!” – Paddy “Many thanks, Edie. I found the evening so helpful. It was both enlightening and encouraging to discover that all the other participants said they found public speaking daunting, when, to me, they generally sounded so confident! And seeing the strong and immediate effect on impact when your techniques were followed was fascinating – you can’t get that out of a book! I am delighted that I attended your event. Thank you so much for your help. With best regards,” – Nina “Really enjoyed it. Practical, well-taught and entertaining – and I didn’t even think I needed help! Thanks so much for having me along. ” – Rowland Read more.
How to make sure that what you have written gets seen, engaged with and acted upon. Whether you’re a one (wo)man band drumming up work from your prospects, an established business trying to get more from that mysterious thing called “content”, or you simply need to persuade your colleagues to adopt your point of view, the secret of writing effective copy lies in the work you do before you confront the blank screen. Yet most writers rarely have a clear idea of what they want to say or what they want the reader to do. So you’ll begin this session by learning the seven key questions that’ll enable you to brief yourself properly. Then you’ll discover the answer to the eternal question: “how long should my copy be?” Whether it’s short or long, you have to ensure that what you have written gets noticed, engaged with and acted upon – and here you’ll learn a simple technique that’s used by the biggest brands and the smartest writers. After that, you’ll get a crash course in writing a headline, the best words, sentences and paragraphs to use; plus the type of words and the style of writing you must avoid. Then there’ll be techniques you can use to keep your reader reading, and tips on lay outs and typefaces that maximise readership. After that, you’ll get chance to learn lessons from the greatest copywriters of all – with specific reference to the work of Howard Gossage, David Abbott and Bill Jayme. If you’re eager to use your new skills, you can do Steve Harrison’s favourite Copy Test. Alternatively you can keep on learning with the final session which explains how to turn even the dullest subjects into compelling reading. Here you’ll see a case study of a multi-award winning campaign featuring press, posters, PR, direct/email, customer magazines and radio. You’ll also see practical examples of effective copy throughout the day and have chance to ask questions about how to apply what you have learned to your own problems in the wrap up session at the end. Read more.