How to make sure that what you have written gets seen, engaged with and acted upon – a simple technique that’s used by the biggest brands and the smartest writers.

 

COURSE OUTLINE

 

Session (1)

 

How to Brief yourself properly- towards a clear idea of what you want to say and what you want the reader to do.

 

How to make sure that what you have written gets seen, engaged with and acted upon – a simple technique that’s used by the biggest brands and the smartest writers.

 

Lessons from the greatest copywriters – with specific reference to the work of Bill Jayme, the highest paid copywriter in history.

 

How to turn even the dullest subjects into compelling reading – a case study of an multi-award winning campaign featuring press, posters, PR, direct mail, brochures, customer magazines and radio.

 

Session (2)

 

Words and layouts that sell.  How to write body copy that gets attention, engagement and action. And how to lay them out properly.

 

Session (3)

 

A detailed review of the results for the day.