Do you sometimes realise that your job relies as much on changing minds, as on your particular specialist skill? Do you sometimes struggle to get people to buy what you’re selling, whether it’s your product, your ideas, or even your personality? Have you ever wondered why some people can persuade others effortlessly?
How to: Sell Anything (in 60 minutes) will transform your understanding and approach to selling, using practical and effective techniques to increase your influence. It will show you how we all rely on salesmanship: whether you’re an account manager or an artist, an entrepreneur or an engineer – the secret of success is your ability to get a yes.