After the phenomenal success of his bestselling book The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and pivoting changed the language of business. Now he turns his attention to companies of all sizes – and shows how the startup mindset can invigorate even the largest and most bureaucratic organisation.

In this talk, Eric will introduce the ideas of his new book, The Startup Way, laying out a new framework for management: an approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It’s a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.


In association with Bookomi.



Emmanuel Centre

9-23 Marsham Street
London SW1P 3DW

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